cara’s tiny revolution

  • date: 3 october 2019
  • challenge category: wealth inequality
  • selected tactic: tiny subvertisement
  • difficulty rating: lawyer up
  • current status: completed

luxury car vs minimum wage:

production of a series of for sale signs to be placed beside luxury cars that translates the cost to people living on the minimum wage.


“It is so hard to choose one of these issues as I feel overwhelmed by most of them. The world feels too broken and it’s hard to imagine how it can be fixed.

cara, 3.10.19.

the thinking:

what is the idea we are moving forward with?

flyer/advert or poster.  displaying the cost of a car in relation [equivalent] to the number of people on basic minimum wage.
listing of different cars. price is listed as how many people it can sustain for a year on a universal basic income.

how can we do it?

temporary paste up.

where does it need to take place?

a billboard near a station.

are there any legal implications to the activity?

yes, we need to lawyer up.

the tactic: