claire’s tiny revolution

  • date: 8 october 2019
  • challenge category: status of women
  • selected tactic: tiny subvertisement
  • difficulty rating: lawyer up
  • current status: completed

fashion tagging for claire:

the tiny revolution rebels found the perfect billboard in the in the centre of perth’s shopping district.

the submission:

“As a woman I am constantly under threat just because of the gender I was born into. I don’t want a life for my nieces where they’re afraid for their safety just because they’re a girl. I want them to have more, know more and be more.

claire, 8.10.19.

the thinking:

what is the idea we are moving forward with?

targeting fashion brands that objectify and depict women as passive in their –gucci  / prada [all have lounging females]

how can we do it?

a sticker with the word ‘agency’ is placed over advert in place of the logo

where does it need to take place?

bus shelter adverts

are there any legal implications to the activity?

can the sticker be removed or are we defacing property


tactic: subvertisement