pilars’ tiny revolution

  • date: 14 october 2019
  • challenge category: climate crisis
  • selected tactic: tiny invisible performance
  • difficulty rating: 
  • current status: completed

pilars c02 ration booklet:

the team created a downloadable booklet that allocates an amount of carbon points relative to the distance your food has to travel.

ration card for download

the submission:

Climate crisis is one of the biggest concerns nowadays. Our relationship with the industry and consumerism is so strong that most of the population is starting to realize the negative environmental consequences we are experimenting and going to experiment in a near future if we don’t stop this. We need to act in order to safe the planet.

p, 14.10.19.

the thinking:

what is the idea we are moving forward with?

do we think about the environmental consequences of where our groceries come from?
can we take action to save the planet by identifying our consumer habits in relation to the carbon footprint of our food purchases?
buying local is a familiar marketing tactic, but do we really know or care where our food comes from and how much pollution it caused to get to our supermarket shelves.
if we set down a challenge of taking a physical ration booklet shopping with you in order to think more carefully about food choices in your trolly.

how can we do it?

a simple hand designed a4 ration booklet showing how much it would cost to offset the carbon footprint of certain produce – i.e garlic imported from china and vietnam would cost $10.75 to offset, due to the flight miles.

where does it need to take place?

mens have available to download.
ask if pilar would like to do a triual of it in her own supermarket and let us know how she went with it?

are there any legal implications to the activity?

none identified.

tactic: identity correction