sara’s tiny revolution

  • date: 14 october 2019
  • challenge category: big data
  • selected tactic: tiny sabotage
  • difficulty rating: 
  • current status: queued for doing

the submission:

Big data companies have targeted millions and millions of people through social media (i.e.: Facebook) for political aims. These companies achieve to influence each users ideology or taste, by showing the “right” news and advertisements to each of them. It was done in Trump`s elections, Brexit referendum etc. Therefore, I wonder what is the place for democracy. It is overwhelming how the control is set up on individuals.

sara, 14.10.19.

the thinking:

what is the idea we are moving forward with?

how have we gotten to a situation where ‘influencers’ have replaced experts in the news media landscape. non partisan journalism is in decline. opinion has replaced fact and the damage that it is doing to what is left of a fragile democracy is deeply concerning. can we give big data a ‘human profile’ and highlight its depth and reach into our daily news cycle and lives.

how can we do it?

set up a fake profile for all social media platforms, called ‘big data’
we see what ‘big data’ likes, where it lives, who its connected with [i.e is it friends with ‘fake news’] and who are its major influencers.

where does it need to take place?

an online experiment to encourage critical thinking around our lack of concern for where our data goes, who has it and how it is used to influence our decision making. .

are there any legal implications to the activity?


tactic: sabotage